Overview

Founded in 2016, Yorganics emerged as a result of our existing client, Yorwaste’s, aspiration to promote the circular economy by collecting household garden waste from homes across Yorkshire and processing it into peat-free, recycled compost.

Disruptor Media was asked to rebrand Yorganics, including new packaging and website, with a focus on Yorkshire and the locally-sourced element of the product.

What we did

Branding and Packaging

Previously, the Yorganics packaging aligned with Yorwaste’s branding, so the rebrand required the creation of a new and unique identity for Yorganics. Through the use of hand-drawn illustrations depicting rolling Yorkshire hills and wildflowers, the packaging was reworked to represent the lush county from which it originates.

The project began with an evaluation of the brand’s visual identity, messaging, and most importantly, the sustainability aspects of the packaging. With Yorwaste’s values in mind, sustainability needed to be at the forefront of the rebrand, focusing on eco-friendly materials, responsible printing processes, and educating purchasers on the recycled nature of the product.

To drive the sustainability message and put words into action, Yorganics teamed up with the Yorkshire Wildlife Trust to address the critical issue of peatland degradation in Yorkshire, demonstrating its commitment to sustainability and participating in the restoration of vital ecosystems. With this in mind, it was imperative that the packaging featured an ode to this initiative, with partnership detailing on the front of the packaging, as well as a section on the reverse to explain the ambitions of the collaboration.

Web

Yorganics knew it needed a stellar online presence to match its impressive rebrand and we rose to the challenge, creating a bespoke WordPress website that’s visually appealing, easy to navigate, and responsive across all devices and browsers,

To ensure longevity, we built a custom backend solution, giving the Yorganics team full control to easily update and expand the website’s content, as and when required.

User experience was strongly considered in all aspects of usability. Custom product pages highlight key product details and genuine customer testimonials, facilitating informed purchase decisions, and to simplify the search, we implemented a store locator that utilises geolocation, allowing customers to find their nearest stockist, as well as detailing opening times and directions.

A Mailchimp integration makes newsletter sign-ups easy, providing users with updates on news and industry. Additionally, the site boasts a gardening calendar that syncs with users’ Outlook calendars, providing key updates throughout the year to aid their gardening.