Overview

SearcHive is a cloud-based recruitment platform where organisations can discover pre-screened finance and banking talent. The firm’s target audience is large companies or candidates who are typically working as qualified accountants across the South East of England.

SearcHive wanted a clean and simple single-page website to reflect its developing brand identity and a social media plan to help drive enquiries.

As a start-up, brand awareness of SearcHive was non-existent before we delivered our campaign, so a clear plan was needed that incorporated testing and learning in order to generate interest and build its database of candidate registrations.

138,490 Linkedin impressions
1,228 Linkedin clicks
140 Total enquiries
22,726 People reached on Facebook
50,427 Facebook impressions
290 Facebook link clicks

What we did

As we embarked on our campaign for SearcHive, the key focus was brand awareness and audience building. Therefore, we began by testing a range of different content across Facebook and LinkedIn to gauge the best response.

Content creation included two “sneak peek videos” that gave a glimpse into the exciting new recruitment platform, whilst highlighting its ease of use.

Creative copy and brand sub-themes were also developed with the team at SearcHive, to build on existing straplines, give the marketing messages more impact, and add personality to the social content, including #SearchHappy, “Spend less, hire more”, and “One app, unlimited hires.”

Alongside the new website, tracking was set up to monitor completed forms and website visits.

The latter stage of the campaign saw a shift in focus towards lead generation to the now warm audience, including the promotion of free trials.

The Disruptor Media team also provided support in the coordination of a LinkedIn Live webinar.

The results

The campaign generated 140 leads, including any leads that were driven organically as a result of increased brand awareness.

In terms of brand awareness, the campaign delivered 138,490 impressions on LinkedIn, and 1,228 link clicks, for a modest trial media spend of just under £2,000 over 3.5 months. Facebook delivered 22,726 reach and 50,427 impressions for a spend of just under £300.

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