Overview
Ridgeway wanted to drive inquiries and build a pipeline for its coming year.
The business also wanted to gain a clear understanding of which campaigns were most effective in converting traffic into inquiries with an evaluation of spend vs results.
A continuous flow
of quality leads
Bespoke Content
including promotional videos
Fully Tracked
to measure success
What we did
PR & Digital
The PPC campaign was optimised to deliver quality leads using multiple calls to action including brochure requests, ‘contact us’, and showroom/appointment requests. Over two months, the cost per lead and overall campaign was reduced by 33%, while conversions remained steady.
Essentially, we were not “wasting” clicks.
Following on from the initial optimisations, we suggested an increased budget in line with Google’s reconsolidated suggested budget, resulting in further increased inquiries.
