Overview

Melitta Coffee Solutions wanted to discover how a refreshed media mix would maximise awareness and drive sales enquiries. They also wanted to see how we could work in partnership with them to develop their UK brand campaigns. We support Melitta with lead generation to this day, running worldwide campaigns across social media and PPC.

What we did

Web

As part of our wider marketing activity for the professional coffee machine supplier, we designed and built a dedicated website to capture leads from social media and paid search. Fast-loading, fully tracked, and mobile-friendly, the bespoke site served persuasive and engaging messaging to encourage conversions, whilst allowing for the easy monitoring of leads across six countries.

PR and Digital

By using a combination of channels including Google Ads, Facebook and LinkedIn, we developed and ran a “Melitta Advantage” campaign, creating sales leads and opening up opportunities for Melitta’s UK sales team.

A strategic PR approach focused on sharing up-to-date news about the Melitta business, designed to maintain brand awareness and draw attention amongst the different target markets. This activity ran in tandem with paid advertising for the brand.