Overview

BuddyBoost is a workplace wellbeing engagement app that boasts a host of impressive clients, including John Lewis, Sky, and NHS. The company approached Disruptor Media to propel its lead generation game. Through a combination of digital marketing approaches, we supported the platform in securing leads to grow its high-profile partner portfolio.

From paid social media to Sales Navigator, we used a wide range of tactics to reach its target audience, underpinned by strong accompanying creatives and landing pages to drive conversions.

What we did

Web

Creating a strong landing page to capture interest is key to a successful social media campaign. For BuddyBoost, we used its bright brand colours to create a page that featured strong, positive messaging with a clear call to action, working closely with the client to develop the copy.

The page included a tailored enquiry form to collate and nurture a steady influx of leads.

Digital

To generate leads, we layered multiple approaches. One method included a lead generation and conversion-focused social campaign, designed to place fresh, targeted ads in front of BuddyBoost’s target audience and provoke a response. These ads included a Facebook form or linked to the bespoke landing page.

Alongside this, we executed a LinkedIn strategy using the Sales Navigator function. In collaboration with the client, we created a search filter that targeted the desired audience, before developing and rolling out a messaging strategy over a set period of time.

This supported our Facebook activity, solidifying the leads generated with interest from a variety of large, corporate companies.

Plans to introduce PPC and email marketing are next on the agenda.