Overview
Bright Green Plastics is one of the UK’s leading plastic waste disposal and reprocessing firms. Based in Castleford, West Yorkshire, its state-of-the-art plastic recycling plant specialises in PP and HDPE recycling, using a 100% UK-only recycling process, including a material recovery facility, wash line, and production line.
Disruptor Media worked with Bright Green Plastics on all aspects of its marketing activity, from a full rebrand to ongoing social media and PR, helping the firm to build its profile, call for change in government policy around recycling, and save the planet – one pellet at a time.
What we did
Branding
Following the company’s transition from IMERPLAST™ to Bright Green Plastics, we were tasked with rebranding the business in line with its new ambition and innovative approach, whilst strengthening its position in the global plastics recycling market.
We kicked off the rebrand by assembling a ‘brand counsel’, formed of representatives from different functions within the business, who participated in a workshop to inform the personality, identity, and bold, new pro-plastic brand values for the company.
Our outcome included an eye-catching new logo and striking colour scheme, the design and build of a new website and promotional video (in English and Polish), brochures for print and digital, and a slick suite of business stationery and branded merchandise for distribution at trade shows and events.
Web
As part of a major rebrand from IMERPLAST™ to Bright Green Plastics (BGP), in what signified the start of an exciting new era, a new website was required.
Fresh content that clearly stated BGP’s bold new position in the industry, technical expertise, and its world-class recycling innovations was a priority. Our team of copywriters wrote the web copy using SEO best practice.
A simple navigation helped visitors find the information they required quickly and easily. The ability to add new content, such as blog and news posts, by our client, was also included.
The overall look and feel of the new website boasted the vibrancy of the rebrand. New users were greeted with a powerful video that shared BGP’s mission, making sure the new website really stood out against the competition.
PR & Digital
We worked closely with the senior team at Bright Green Plastics to establish talking points that would drive debate and pique interest amongst industry stakeholders, journalists, and the public.
In the initial phase of activity, we secured 50 pieces of press coverage in 31 different publications within both trade and mainstream media.
Our “Plastic Isn’t The Problem” social media campaign generated thousands of social engagements and was awarded the Prolific North Champions Award for B2B Campaign of the Year.
