Overview
When Boutique Stone approached Disruptor Media, it was already running a successful PPC campaign, however, the brand wanted to maximise all avenues with strong social media campaigns that would provoke potential customers to request samples of its luxury tiles.
By using Google Ads and Facebook and Instagram Ads, we enabled the luxury homewares brand to reach a wider audience and attract more customers by educating and driving intent to purchase from Boutique Stone.
What we did
Early activity focused on targeting new customers, with a “learn more” message to introduce the brand. This was delivered through cost-effective Facebook and Instagram ad campaigns to drive brand awareness and increase traffic to the website. Hard-hitting content was created around key questions to educate and remove barriers to purchase.
The ads also drew from the brand’s many aspirational real bathrooms and POV video assets to deliver an immersive campaign that invited customers to imagine the products in their homes.
As the campaign progressed, we introduced re-marketing to a warm audience to encourage sample requests and drive sales with exclusive discounted offers.
The best-performing ads were repeated alongside new test ads to continue to learn and improve.
UX improvements were suggested to the client throughout to continuously improve conversions.
We made recommendations to any UX improvements we felt are necessary, were suggested to the client, to improve conversions and overcome any friction they may encounter at the checkout.