Overview

Ashby’s is a collection of stand-out guest accommodation located in the popular Southsea area. The owners wanted to showcase all of its properties on a single cohesive website that reflects luxury with every stay.

Disruptor Media worked closely with the client to create web copy that showcases the USPs of the company’s multifaceted accommodation offering, combined with well-researched SEO keywords that would help the website to rank well against competitors on Google.

What we did

Branding

Ashby’s offers everything from a luxurious penthouse suite to a large-scale overnight party venue, so we needed something that would cover its broad customer base.

The design team created a look that felt modern with a classic touch. Ashby’s wanted an emphasis on traditional, high-quality standards, with a contemporary twist that highlighted the integration of technology into its properties, whilst bringing in a lighter, fun feel for families. To portray all of these things, we included a mix of carefully selected seaside imagery and lifestyle shots across the site.

Web

The website we designed shows the unique amenities that Ashby’s offers, from games rooms to a spa and wellness zone, as well as practical information and a lowdown of the local area, providing potential customers with everything they need to make a well-informed decision to make a booking. Using informative and engaging copy, we wanted to sell Southsea as a destination, on top of the accommodation options themselves.

The site is practical too, with an integrated booking system to keep everything centralised, as well as testimonials and links to social platforms. It was also designed with SEO in mind, to ensure that Ashby’s is at the forefront of the market when people search for accommodation in the South East coast area.