Overview

Lightning Logistics expertly moves products, equipment, and goods, including extremely high-value and precious items such as telecommunications kit, medical appliances, and audio-visual equipment.

Lightning Logistics wanted to bring in more high-value clients that prioritise customer service over price – in other words, “service-driven customers.”

The challenge was to help their clients find a solution to a problem they didn’t yet know existed, and for this, they needed a clear and intelligent roadmap.

Continuous Flow
of quality leads
Consistent Growth
in social followers
Increased Traffic
to their website

Digital Marketing

Lightning Logistics needed to re-assess areas of its brand messaging and establish just how it stood out against the competition.

Disruptor Media created a full digital marketing strategy to support the firm’s overall growth objectives, this included how to develop its sustainable positioning. 

The initial strategic work concluded that it was an ideal time to implement a working timeline of activity, focusing on quick wins, alongside tactics to achieve long-term objectives.  

Areas of the research drew attention to the fact that there were opportunities that could be exploited to grow the client base, such as exploring PPC or short-form video within social media, and external threats that could be protected against, such as the development of a sustainability plan to offset the carbon created through daily transportation of goods.

Following the submission of the strategy document, a “work in progress” marketing plan was created in an easy-to-follow Gantt chart, to cover the next steps and identify the immediate required resources.

Web

We created a new bespoke website and undertook a simple navigation helped visitors find the information they required quickly and easily. The ability to add new content, such as blog and news posts, directly by the client, was also included.

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